Facebook Idea

I have thought myself and get asked a lot by agents on how to utilize Facebook to get business.  Well, as you know, Facebook is a SOCIAL media and we need to better understand that it's really not a great place to force feed our business to our "Friends" when they are out there to just be social.  Makes since to me.  So how do we use this "Billion User" system to help us grow our business?

First, you have to remember that Facebook is a perfect place to engage your COI efficiently.  You can post an idea or question and it gets immediately exposed to potentially hundreds of "Friends".  Also remember that your "Friends" are more likely to engage you, if you engage them.  You have to "Like" a lot and "Comment" on people's posts.  This will help with your "EdgeRank" on Facebook (Look that term up on Google, you will sound like an expert if you can understand it).

So here's an idea that anyone can do to better engage your COI.  What if you sent a personal message to 5 of your "Friends" every day on Facebook and said something like:

"Hey! I have been updating my contact info and I would love to have your updated phone number, mailing address, and email. Periodically I will be sending out real estate related material and other things like calendars, Christmas cards etc. because I want to keep in touch and to make sure you have my info to contact me with ANY real estate needs. As you can imagine, the real estate business is hard work and I appreciate your help! And as always, if you know of someone who would appreciate the level of service I provide, please call/email me with their name and number and I will follow up and take great care of them. Thanks in advance!"

I'm pretty sure that, with a consistent effort, this will increase your referrals from your COI.

Just a thought.

Remember to post a comment if agree, disagree, or just want to share your thoughts.