Thursday, March 22, 2012

I met with the CEO of Trulia - Pete Flint

So today I had the opportunity to have lunch with the Founder and CEO of Trulia.com, Pete Flint.  First off, what a great guy.  I thoroughly enjoyed meeting him and talking to him about how Trulia came about and what's in store.  It was pretty cool when they asked me about what they could do for our agents to make Trulia better and to serve our agents better. (Yes, I did take the opportunity, if you're wondering).  We talked about data integrity, leads, agent support, strategies to help drive more leads to agents, training, and promotion of Trulia products that help agents do more business and that are FREE.  If you know me, I am a big fan of FREE.

So, many of you don't know about the Trulia Agents App for the iPhone. It's really slick (download it at the app store).  You can see all of your leads that your listings generate off of Trulia without having to worry about whether or not you "accidentally" deleted the lead email that was sent to you. We all know that many of the emails look the same and it's easy to delete a legit lead. You can also "Check-in" to a property that you have toured and share the information with a buyer that you may be working with.  Here's what Trulia has to say about it from their BLOG.

"Trulia for Agents also pushes immediate lead notifications to the iPhone, helping agents respond quickly to consumer inquiries.  Agents can also access all of their leads, store their client list and add new contacts while hosting an open house.Also included in the app is a quick property lookup that lets agents find nearby listings and instantly share homes that fit clients’ needs.  They can also share other neighborhood details including open home times, driving directions, nearby restaurants, grocery stores and more."

So go download the App and use it.  You will do more business with it.

Monday, October 10, 2011

RREIN Newsletters







I just received my latest issue of the "Home Matters" e-newsletter from about 10 different agents that have me on their COI list. It was great, and the best part about it was, I didn't have to do anything and neither did the agents. How cool is that? The newsletter provided me great information on Interior Design, Home Staging, Prepping my home to sell in the Fall, the short sale process explained, and access to all the listings for sale in our MLS. Oh, and all I have to do to contact the agent that sent me the email is either click on their email, or pick up the phone and call them. The information and picture of the agent is right there in front of me.

Did you know that I have a really hard time coming up with good information for my BLOG. Why don't I just take some of this information from the RREIN newsletter and repost it to my BLOG? I don't know. Sounds like a pretty good idea. Where are you getting your content from??? ;)

So, if you don't have your contacts loaded into IQOffice, get on it. They automatically feed to the RREIN system and your contacts get the monthly email newsletter from YOU. Make sure you add yourself to your list so you know what they are getting.

Friday, July 22, 2011

There's Only One Way to Go (Thoughts of a new agent)

I received this letter from a dynamic, hard-working, new agent in our company. Thought I might share it with you all:

"Is it ok to write about your job when you’re in a really bad mood about it (among other things)? I think so…it’s why they call it editing.

So I’ve been thinking about what to call my renderings. Here are my choices:

“Tales of a Frustrated Real Estate Rookie”

“There’s Only One Way to Go From Here”

“Seven Months in and not a Dime to Show”

I haven’t decided yet because all of these things keep running through my head, so I’ll let you know when I’ve realized the most apropos description, which may only come after I’m done writing down my thoughts regarding the first six months of being a realtor.

Seven months in and I have yet to make a dime! It’s true—I got my license in January and began my post-license training in the middle of 22 inches of snow and temps that fell below Alaska’s. Wonder how the real estate business is doing up there? Anyway, in March I sent out 127 “farming letters” to a neighborhood across the highway from me, only to be called by a realtor who shall remain unnamed, who informed me that she lived in the neighborhood; therefore, it belonged to her. I used the only techno-jargon I knew and told her I had done my “Market Analysis” and had discovered that no realtor owned a “20% or better market share” in that area which made it free game! She also worked for another agency, so it didn’t matter anyway. Then she offered to “work WITH ME!” I told her, “Snooze, ya loose, sister,” in so many words. That was the only phone call I got.

I then went on to FSBOs, (about 6) and actually got a call from 1, whose house I listed in May, at a price much higher than I wanted, but it was my first. I needed a sign in someone’s yard and name recognition, so I was willing to pay for it. Turns out, this person works a job that produces many referrals of those needing to sell their homes. So I got my second listing off of referral, which felt fantastic—finally!

Also in March, I began working floor hours answering the phone (when it rang) and I learned a great deal by answering the questions of realtors calling in saying, “HURRY…look up such and such a house and tell me such and such!” And I got really good at it. Then one day I got a call from a woman who wanted to place a bid on a HUD home and I went through the roof with excitement! My first buyer! Wow… And… the house was a $22,300 bungalow that was going to prove a really good investment for my client, but not much commission for me. Again with the name recognition. She made the bid in April and here we are in July, hoping and praying to close on the deal by the end of the month. With a few dozen unpleasant surprises behind us, it will be worth it. But the next HUD buyer who comes along, I’ll probably refer. We’ve got a new rookie coming in the next couple of months—she can have him/her. OK, not really. Remember…“not a dime so far…”

I am now up to 5 listings, 2 active buyers, 3 “hot” buyers, and about 20 “working” buyers. Given those numbers, I would agree the saying has rung true… “Buyers ARE liars.” They don’t mean to be. Everybody wants to buy a house. Just not everybody CAN buy a house. And not everbody INTENDS to buy a house. LOTS of people want to LOOK at houses. Aggravates the daylights out o’ me, but what choice do I have? And most buyers want something for nothing—one of those awesome HUD deals that their cousin got. Or they want a 3BR 2BA brick home with a fenced yard, an attached 2 car garage, and wood floors in Owasso for $70,000. Me: I’m not sure that exists but I’ll look! (Bright cheery smile with gritted teeth) Them: But I’ve got CASH!! (Pride written all over their face)

Sometimes I ask myself, “What was I thinking?” I mean, the economy is the absolute worst it’s been in decades, and I go into Real Estate? People giggle or offer me sympathy and both are warranted. But…I’m about to help a single mom with a daughter in Afghanistan close on her very first home, and I’ve helped a childless widow list her home so she can move into a much-deserved and much-needed retirement community. I even took her 4-wheeled walker to her after a friend had borrowed it, and she cried. I am helping a couple who have re-united purchase a new “start-over” home, and have listed 2 inherited homes after the passing of a loved one, thus taking a huge weight off the shoulders of the new owners. I had no idea. No idea. After having taught school for 10 years, I was afraid I would not be “helping people” as much in this profession as I had in the past as a teacher. In the words of my 7-year-old nephew, I was “Wrong-O!” I absolutely LOVE this job and I know I’m doing exactly what I have been purposed to do at this point in my life. God has certainly shown me that I can serve him ANYWHERE and doing ANYTHING!

Soooo.,.poo on “not a dime yet,” and “frustrations of rookie-dom,” I’m picking “There’s Only One Way to Go From Here!” as my title. It’s already actually pretty darn good, and I like it, and I know the Lord will provide if I honor Him in my work and serve those He brings to me. Besides, I haven’t had a paycheck in 4 years—why start now? We’ll be okay till a little lagniappe starts rolling in. Until then, I’ll focus on the positives and reap the rewards of a job I know has been well-done thus far. Got to go…Open House at 2:00 and showing another at 4:30. God is good… "

Thanks to Stephanie Wideman for sharing her thoughts and experience with us all.

Monday, June 6, 2011

Individual Property Websites

So, you're getting ready to go on a listing presentation and you want to know how to determine the right domain name for your Individual Property Websites (IPW) so you can tell your seller. What is it? What's the address? How's it typed in? Are they working yet? What did you say?

Yep, I get those all the time. Here are some of the answers and a slick way to know EXACTLY what the web address is to your listings IPW.

(1) YES, the IPW's are up and working, they have been for the past few years, but we changed the addressing scheme to match the address of the listing and a really cool, new look and feel.

(2) The standard address for your listings IPW's is www.address.cbtulsa.com

(3) The "address" part of the domain name is determined by how it is typed into MLS. If "street" is spelled out, then it will be in the domain name. If it is "st", then that's how it will show up.

Here's the easiest way to find the actual domain name for your listing's IPW:

(1) Go to www.cbtulsa.com and go to the details page of your listing.

(2) Click on the "View Property Website" link to the right of the photo. This will pull up the IPW of your listing.

(3) Look at the address bar of the website. SHAZAAM - There it is.

I hope this helps, especially if you are getting ready to go on a listing presentation, emailing a link to your seller, or inserting these links into your e-newsletter or flyer.

Tuesday, October 5, 2010

Text or Call - Let the Consumer Choose


Well, here we go again. At Coldwell Banker Select, we like to think of ourselves as "Technologically Advanced". Fancy term for simply providing the latest tools to our agents to help them grow their business. The latest development to our HomeFacts system does just that.


You can now TEXT the property code to (918) 990-0660 on your phone and receive a text message back with the basic information on the property, the listing agents name and contact info, and a link to the property listing on the agent's mobile website. The agent will be notified with the consumers phone number, the address of the property, and whether it was a text from the yard sign, Select Living, or whatever the source. Pretty slick. Even if you call the number, it will let you put in the code, just like the normal HomeFacts number.


The nice thing is when the consumer clicks on the mobile site link, they get to see all of the photos of the property. It's a great way to drive someone to the agent's mobile site, without having to do a lot of advertising.


Maybe, they'll even come up with something that will ask the consumer if they want a text with the property information, even if they call. (hint, hint, wink, wink!)

Wednesday, September 15, 2010

Engaging on Facebook


I've had a number of questions lately about Facebook and how would I recommend an agent "Engage" people on the site. Well, the short answer is "It Depends!" What do you want to accomplish? If you want to post your listings to other agents, then you need to have as many other real estate agents as your friends as you can. If you want to engage your LOR (List of Relationships), where most of your referrals are going to come from, then you need to have them as your friends.


Try this . . . create an A+, A, B and C list in Facebook and categorize your Friends, just like you do in your database. Then, every week, go into the A+ and A Group and look at each of their posts to see if there is anything that you can "comment" on or engage them with. Look for signs like, "My mother is moving to Seattle" - BAM - Engage and get the referral. or signs like, "We're having a baby" - BAM - larger home needer - Engage and work on the business. Remember that these are your A+ and A groups so they will more than likely refer to you anyway, as long as you care and pay attention to them.


You might also share your new listings with this group and ask if they know of anyone that would be insterested in the listing. Keep it personal and not too generic like most of the direct posts from MLS.


The other thing that I would do is post "something of value" at least every 2 weeks. Maybe a link to an article you've read about homeownership, low rates, etc... Or something that is going on in the community that you are involved with to show that you are "giving back".


Spend the time, but not tooooooooooooooooo much time. It's easy to get lost in it and then your day is shot.

Friday, September 3, 2010

LOR - A Change Taking Place

In the past we have put a lot of stock in what is termed the "Center of Influence". Some people use circle or sphere of influence. Well, I've been reading the Work by Referral book by Buffini and I've decided to change my vocabulary, or atleast the acronym, to LOR (List of Relationships). I think it better describes what we need to continuously do with those who are on our list - Build Relationship.

If you don't have one, start from scratch. You can use the following to help you develop that list:
  • Friends and Family - These are people who are on your Christmas Card list.
  • Current Clients - This group is often overlooked as a referral source.
  • Past Clients - An easy one, but remember, 82% of people who sold a home said they would work with thier agent again. Let's not give them a chance to forget us.
  • Groups and Associations - These are you church groups, PTA's, Hobby groups, teams, etc...
  • Business Associates and Networks - Local Chambers, Contractors, Inspectors, Lenders, etc...

For those who already have a COI, the first step to converting it to an LOR is to evaluate the people that are on it.

Organize your list and group the relationships into 5 categories (A+, A, B, C, D)

  • A+ - These are the people that send you multiple referrals a year.
  • A - People most likely to refer you.
  • B - People who would refer you if they were asked and shown how.
  • C - People who MAY refer to you in the future.
  • D - Difficult and Demanding people. I call this the "Ritual Removal Group"

All of the people in your LOR should fall into one of the above categories. Once you have them all categorized, it is imperative that you verify their information is correct (Address, Phone and Email).

There will be more to the story after Labor Day, so remember to take some time off, but also use your time wisely. It shouldn't take you more than an hour to come up with you names and categorize them. Then starting Tuesday, start verifying the info.